Ocean Inspired Apparel

A Brand with a Purpose

Signature Performance

Built Right & Delivered Better

Healing the Ocean

An Impact Model For Change

SEA the Change

Gear Up. Make Waves.

new merch

Great Beachwear Vibe
Outstanding Styles

20% Profit Goes To...

Global Ocean-Bound
Plastic Collection
AND
Local Ocean Education
and Beach Cleanups

Shout-Outs

★★★★★

“This gear is above average. Blu Fin makes clothes that are built for salt, sun, and serious wear. I’ve put them through a lot on my boat, and they continue to provide maximum support.

Marcus D. – Boat captain
Los Angeles, CA
★★★★★

“From the cut of the shirts to the feel of the fabric, Blu Fin Gear gets it right. That’s the gear you pack first. Light, breathable, and made for real movement.”

Ethan K. – Surfer
Manasquan, NJ
★★★★★

“It’s rare to find a brand that actually backs up the ‘eco’ talk. Blu Fin Gear walks the walk. Sustainable, ocean-minded, and still top-quality. I wear it because it aligns with my mission.”

Lena V. – Ocean Conservationist
Santa Cruz, CA
★★★★★

“Blu Fin Gear is the best for me from sunrise paddles to trail hikes. It's breathable, quick-dry, and actually holds up in real humidity. It’s like it was made for the Carolina coast.”

Camille S. – Paddleboard Instructor
Beaumont, NC
★★★★★

"I’m in and out of the water all day, and Blu Fin Gear holds up without ever feeling heavy or clingy. It’s the only brand I wear that can keep up with me.

Jess R. – Free diver
Key Largo, FL

Discover Our Values

Blu Fin Gear Explained

We are Salty Souls

SEEKING Ocean Adventure

Our Signature Gear
INSPIRES & PERFORMS

Buy Drip With Depth

Gear Up & Make Waves!

About Us

Heal The Ocean

WE Are A "Brand With A Purpose"

20% OF PROFIT GOES TO...

Global Ocean-Bound Plastic Collection

Local Ocean Education
And Beach Cleanups.

Premium Style HEALING The Ocean!

Learn More

built right & delivered better

MADE Earth-Friendly...

Eco-Friendly Ink
& Recycled Fabrics

American-Sourced Cotton

Shipped In Degradable Recycled Packaging

SEA The Change!

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